Survey Design for Playtesting & Games User Research Information

Survey Design for Playtesting & Games User Research by Steve Bromley is an in-depth course focused on mastering the art of designing, deploying, and analyzing surveys specifically for the purpose of playtesting and games user research.

Writing reliable surveys can be hard.

Feeling unsure how to write effective questions that uncover what players really think?

Not confident analysing raw data to draw reliable conclusions about game design decisions?

Unsure how many players you need to draw representative conclusions?

Had some experience with surveys in academia or other industries, but not sure how to apply that to game design?

Need evidence demonstrating you can run mixed-method playtests when applying to jobs?

Survey design can be a simple, repeatable process

Imagine being confident designing surveys as part of any quantitative or mixed-method playtest design

Easily combining qualitative and quantitative data to draw reliable game design conclusions

Confidently demonstrating your expertise in survey design when applying for roles, or testing games

Having experience working with real playtest data, and not being intimidated when faced with the real thing!

This course will allow you to master games user research surveys today

This is the only Professional UX Research course aimed at games user research and playtesting.

Led by expert user researcher Steve Bromley (Horizon, PlayStation VR, and many top IPs under NDA), whether you’ve never written a survey before, or just trying to convert your existing experience, this course will ensure you’re ready to write and analyse games user research surveys.

Work with real game data and be ready to test games at a professional level

In this course you’ll work with real playtest data from indie games, and master:

• when to use a survey to answer game development questions
• How to translate team concerns into survey questions
• Define and find the right players to do your survey.
• Write unbiased and non-leading questions
• How to avoid launching surveys that players don’t understand
• Draw strong conclusions from qualitative and quantitative data
• Share compelling results that lead game development teams to take action.

Practice with interactive activities to write questions, analyse raw data and create compelling game design conclusions.

What You’ll Learn In Intro to Survey Design for Playtesting & Games User Research?

Welcome to Survey Design for Playtesting + Games User Research

• Welcome and Introductions
• Join our private online community
• The complete survey design process

Section 1 – When should we use a survey?

• The game development process
• Where we can improve games with research
• When are surveys the right method?
• When are surveys dangerous?

Section 2 – Decide what to learn from your survey

• How to decide research objectives for your survey
• [Activity] How to code screen
• Practice deciding research objectives

Section 3 – Logistics

• How many players do I need?
• Define your players
• Pick a survey tool

Section 4 – Write survey questions

• Write Good Questions
• Basic Question Types
• Generating questions from research objectives
• Some Common Questions
• Build Your Survey
• Distribute your survey
• [Activity] Write your survey for real

Section 5 – Analyse your survey data

• Clean your data
• Analyse Text Data
• Analyse Numerical Data
• Analyse Rating Scales
• [Activity] Analyse your data

Section 6 – Share what you learned

• Find the meaning
• Make clear graphs
• Reporting
• [Activity] Report your conclusions

Course Conclusion

• What we’ve learned + Your survey design checklist
• Congratulations, Your Certificate & Feedback
• Continue learning games user research + playtesting

More courses from the same author: Steve Bromley

Salepage: Survey Design for Playtesting & Games User Research – Steve Bromley

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