Master Design Thinking – MIT – Steve Eppinger

Master Design Thinking Information

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

Learning Journey

Master Design Thinking is for teams and individuals who want to learn a proven, systematic approach to new product development. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.

Join us with your teams and peers to accelerate the learning by collaborating on business applications. This will allow for a diversity of perspectives and help you build an action plan for your organization.

Upon completion of this program, you will be able to:

• Understand the design thinking process
• Identify and assess opportunities through customer needs analysis
• Create clear product specifications based on customer needs that are desirable, feasible, and viable
• Generate and evaluate new product and service concepts through applied creativity
• Implement a proven 4-step method for planning and executing a prototype
• Design services for enriched customer experiences
• Create and establish a robust product architecture
• Evaluate the economics of product development
• Design products and services with sustainability in mind
• Plan and manage innovation projects effectively

Here’s what you’ll learn

Module 1: Design Thinking Skills

Understand the critical design thinking skills needed to either improve an existing product or design a new product.

Module 2: Identifying Customer Needs

Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.

Module 3: Product Specifications

Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.

Module 4: Applied Creativity

Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.

Module 5: Prototyping

Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.

Module 6: Design for Services

Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.

Module 7: Product Architecture

Learn to use modular and integral product architectures in determining the building blocks of a product.

Module 8: Financial Analysis

Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).

Module 9: Design for Environment

Learn how to apply design for environment principles to a product life cycle.

Module 10: Product Development Processes

Learn to select and implement a product development process (staged, spiral, and agile)that’s aligned to your project needs.

Who is this course for?

Master Design Thinking For is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.

Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:

• Product Manager, Marketing Manager, Growth Manager, R&D Manager, and Product Head
• Senior Designer, UX Designer, Design Engineer, Creative Manager, UX Design Consultant, Art Director
• C-Suite executives including CEO, COO, Managing Director, Founder, President, Chief Strategy Officer
• Innovation and Growth Consultants

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