UX research and strategy – Anfisa Bogomolova

This is the first part of IntoUX.design course.⁣⁣ In this part, you’ll learn: Design processes, stages, methods, careers; How to conduct secondary, analytical research; How to conduct primary research; How to converge insights into a design brief.

What You’ll Learn In UX research and strategy

Fundamentals

• 1.1 UX terminology
• Test basic terminology
• 1.2 Career paths
• 1.3 Difference between UX and Service design
• 1.4 Design processes
• Test Design processes

UX methods

• 2.1 Discover. Define.
• 2.2 Discover. Define. Alternative methods.
• 2.3 Develop. Deliver
• UX methods quizz

03 UX design freelance

• 3.1 How to find clients
• 3.2 Social media strategy
• 3.3 Offline networking
• 3.4 Freelance platforms
• 3.5. International markets
• 3.6 Client Profile exercise
• 3.7 Client interview
• 3.8 Project management framework
• Freelance quizz

04 Discovery stage (Secondary research)

• 4.1 Difference between Secondary and Primary research
• 4.2 Secondary research theory
• 4.3 Secondary research case review
• 4.4 Three types of analytics
• 4.5 Google analytics theory
• 4.6 Google analytics case review
• 4.7 Heatmaps
• 4.8 Hotjar Tool in practice. Part #1
• 4.9 Hotjar Tool in practice. Part #2
• 4.10 Market analytics
• Secondary research quizz

05 Discovery stage (Primary research)

• 5.1 Primary research steps
• 5.2 User recruiting
• 5.3 Primary. Quantitative data. Prepare
• 5.4 Quantitative data. Analyse
• 5.5 Qualitative data. Goals and questions
• 5.6 Directed & non-directed questions during interview
• Primary research quiz

06 Define stage

• 6.1 Next steps
• 6.2 Persona is a storytelling tool (theory)
• 6.3 Persona steps
• 6.4 Persona practice
• 6.5 User journey theory
• 6.6 Customer Journeys
• 6.7 User journey steps
• 6.8 User journey examples
• 6.9 User journey digital examples
• Persona & User Journey quiz

07 Design Brief and strategy

• 7.1 Design Brief and strategy
• 7.2 Brief exercises
• 7.3 Problems and opportunities
• 7.4 Prioritization matrix
• 7.5 Prioritization matrix with Trello Vizydrop

08 Users Behavior basics

• 8.1 Brain systems
• 8.2 Heuristics. Availability and Representatives
• 8.3 Heuristics. Recognition.10 usability heuristics
• 8.4 Biases. Priming effect. Framing. Anchoring.
• 8.5 Biases. Sunk cost and other biases
• 8.6 Dark patterns. Part #1
• 8.7 Dark patterns Part #2. Ethical design manifesto

09 Using psychology to build Habit-Forming products

• 9.1 The value of Habits for businesses
• 9.2 Hook model (Habit-Forming products)
• 9.3 Triggers and Actions
• 9.4 Rewards and Investment

10 Business basics for designers

• 10.1 Businesses goals and basic terminology
• 10.2 Different business KPI types explained
• 10.3 Types of businesses you’ll work with
• 10.4 Startup investment funnel
• 10.5 Pirate funnel for growing startups
• 10.6 The Gem framework. Growth.
• 10.7 The Gem framework.Engagement.Monetization
• 10.8 Conversion Rate Optimization for SME

11 Final word

• That’s a wrap!

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