Carousel Design – The Futur – Chris Do

Carousel Design Information

Build an audience, grow your influence, and get the attention of clients on Instagram.

Carousels have become one of the most effective tools to grow an audience on Instagram and LinkedIn. But with more content creators rushing onto these platforms to cash in on social media gold, it’s increasingly difficult to stand out from the noise. So what can you do? Make high-value content people will naturally save, share, and engage with.

Difficulty Level

Beginner to intermediate

Prerequisite

Basic knowledge of design software such as Keynote or Adobe Illustrator is recommended. Feel free to use whichever design software you are most comfortable with.

Learning Roadmap

Market your business through high-value content utilizing Instagram carousels.

Grow with every swipe.

Have social algorithms foiled your marketing strategy? Rather than hope for the best, Chris will take you through his content creation process and show you how to work with the algorithm to increase the engagement of each of your posts. He’ll take you from the macro-level (content strategy) to the micro (what fonts and colors to use for your specific post).

How this works

DIAMOND CONTENT

Craft Your Content Strategy

Tired of putting out content that gets buried by the algorithm? It might be your strategy. Chris shares his content creation workflow- how he tests ideas, determines what makes the cut, and what’s primed for longer content, like YouTube videos or courses.

THE WRITE STUFF

Write First, Design Later

The key to engaging carousels is the writing. You’ll not only learn Chris’ framework for what key ideas to put on each slide, but also how to craft engaging hooks and a bit of word play that will force readers to just keep swiping.

YOUR DESIGN RECIPE

Stick to Your Formula

You’ll pull together a color palette, font pairings, and photography and illustration styles that will give your carousels immediate brand recognition and cut down on production time.

LAY IT OUT

Learn Layout Fundamentals

Not a design pro? No problem! Chris breaks down the essential elements of sequential design so you know exactly how to lay out your slides to bring your messaging and visuals together.

GROWTH HACKS

Use Instagram Best Practices

Get fresh ideas for growing your account by determining your grid layout, utilizing hashtags, guest posting, posting schedules, and putting your best self forward with professional headshots.

REEL THEM IN

Expand Your Reach with Reels

The Instagram landscape is changing, which means Chris has been experimenting. Get his insider knowledge on what’s working in the world of Reels so you can squeeze all the growth juice out of the app.

Here’s what you’ll get:

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.

Content Strategy

Chris will cover the basics of building a content strategy and how to publish with a purpose so your efforts generate the results you’re aiming for. Fine-tune your written and visual content through discussions, exercises, and critiques on both copywriting and design.

Get the Writing Right

Once you understand Chris’ framework for writing effective carousels and headlines, you’re off to the races. But Chris isn’t stopping there. He’s included some of his favorite wordplay exercises to write tasty bites of attention-grabbing copy.

Your Visual Toolkit

Not a designer? No problem! Chris is dropping his greatest tips for developing your visual carousel recipe. You’ll walk away from this course with a set of colors, fonts, and an illustration and/or photography style ready to drop into your own carousel template.

Design and Layout

It’s time to put your visual toolkit to use. Get a crash course on the fundamentals of design and layout. Use whatever tools you’re most comfortable with. Chris will be demonstrating his process with Adobe CC and Keynote, but the concepts are universally applicable.

Best Practices

When should you post? What hashtags should you use? How do you land guest post opportunities? Learn the best practices of content marketing to ensure your posts perform, your audience grows, and your profile is one people will want to engage with.

Design Tutorials

Add visual interest to your carousels with a library of design tutorials from Chris, including design foundations, layout, textures, and cutting out images.

Who is this course for?

If you want to stay ahead of the curve and create powerful content that converts, this course is for you. You’ll learn the top tips and techniques to organically grow your profiles.

Maybe you’ve heard me say it before: you need to post regularly. But to be honest, consistency and frequency are just the tip of the iceberg to building your brand’s awareness on Instagram and LinkedIn. There’s so much more to it than pushing out content, waiting for the algorithm to notice us. Everything I’ve learned from content marketing has been distilled into this course. I’m going to teach you how to gain more followers, grow your brand’s awareness, and even create new revenue opportunities through your original content. You’ll have the tools, resources, and insight at your disposal so you can surpass your marketing goals.

About Author

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur™—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

‍He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

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