High End Web Designer – Chaitra Radhakrishna

High End Web Designer Information

The 4-part framework for consistently landing high-end website clients in your design biz!

Do any of these sound familiar?

• Getting website clients seems like a rollercoaster you can’t get off of – you book a couple clients one month and then go months together without a single inquiry hitting your inbox. #ghosttown
• Or you are on the web design hamster wheel, busy building websites for clients but on paper, your business looks more like a hobby and you aren’t making nearly as much money as you want to be.
• You have big goals for business, and so you take on multiple website projects in order to hit your income goals but you are on the verge of burnout and want to throw in the towel.
• You do have a web design process but every client project feels like a road trip where the client is in charge and they are driving you to crazy-land. And at the end, you are left exhausted with projects that you aren’t proud to put on your portfolio.
• Most times, handling these projects felt like taking an order at a restaurant – Can I have a blue header with a cream sidebar and gold buttons please? 🤯 You are tired of clients questioning your expertise and not trusting your design process even after they chose to hire you. WHY, OH WHY?

Meanwhile on the other side of designer-land…

• Fellow designers are talking about raising prices, charging more for your projects, working with dream clients and hitting six-figures. You know that’s the part of designer-land you want to go but you don’t know where’s the map to help you get there.
• You want to raise your prices but worry that enquiries will dry up if you do. And those couple of times you tried raising your prices, you heard those dreaded words – “I can’t afford it” for a $2000 website and went right back to what you were charging.
• You wonder how other designers are charging $10K+ for a website and oh! by the way, where do they even find these clients?
• You want to land high-end clients but sometimes you secretly wonder if the websites you create are really worth $10K? How do you even design these websites that are worth $10K?

From $0 to 6-figures in 12 months.

I started my design studio in 2016 and I was doing good. I was making about 30k-50k per year and at the time, I was happy with how things were going.

But everything changed when I had my first baby.

After an 18-month maternity break, I found myself at square zero when I returned to business in Jan 2020. Zero income. Zero clients. Zero leads.

I had to make a choice. To throw in the towel or to rebuild my business. I chose the latter.

I honed in on my positioning, up-leveled my mindset, sharpened my skills, processes and tools, got to work.

In less than 7 months –

• I had hit $70K.
• Was consistently hitting 5 figure months.
• Booked multiple 5-figure projects.
• Featured in some amazing places like Privy and Proof to product which are reputable in my niche.

The most amazing part for me was that I was able to rebuild my business from $0 to 6-figures in less than a year with working 4 hours per day, when I hadn’t been able to accomplish this same result when I had 8+ hours to work everyday before having my baby.

If I could chalk it all up to just ONE simple thing, hands down it would be my process – The High-end website Process.

Charging $10K for a website is not only possible, but you are closer to it than you think. Close your eyes and imagine –

• Seeing a $10k+ stripe payout in your bank account which came from working with 1 (max 2) clients that month.
• Staying in bed to snuggle your little one(s) cuz that’s what mama needs today. Or taking the day off to grab a lunch date with your partner? Or stealing a walk cuz the sun is out today? Cuz flexibility is why you started your business right?
• Waking up to a dream client enquiry waiting for you in your Instagram DMs under the new requests folder. And they can’t wait to schedule a call with you!
• Working with dream clients that not only trust you as an expert but also want your inputs on their business. What? Read in between the lines : Zero-revisions!!
• Reading thank you notes from clients for making a HUGE impact on their business. And let’s be honest, we know how life-changing websites are in 2022.

Here’s what you’ll learn

1. MASTERING MINDSET

How to set yourself up for success and keep moving towards progress even when you hit roadblocks!

2. ATTRACTING $10K CLIENTS

Positioning yourself as a high-end web designer in your niche so dream clients are lining up to work with you.

3. THE MARKETING SNOWBALL

It’s not about landing one high-end client. Set up a marketing system that builds up a snowball effect and continually attracts high-end clients.

4. SIGNATURE SALES PROCESS

Swipe my sales process that feels as easy as breathing. Show up confidently and position yourself as the expert right from the beginning!

5. THE HIGH-END WEBSITE PROCESS

My signature high-end website process that produces incredible value for your clients businesses as well as positions you as an expert in their eyes.

6. ADOBE XD MASTERY

Leverage the most powerful web design tool, Adobe XD to execute the high-end design process and design beautiful, functional websites that you are proud to show off on your portfolio!

7. DEMYSTIFYING DEVELOPMENT

Demystify the web development process so you can confidently build powerful websites that look and work as beautifully as you designed them to!

8. DELIGHTFUL CLIENT EXPERIENCE

Swipe my end-to-end client process which makes working with clients an absolute breeze. And hey, say hi to zero revisions!!

And we’ll do it in 4 phases:

PHASE 1: Attracting high-end clients

Here’s a closer look at what you’ll learn:

• How to develop a mindset that sets you up for growth and create a design business that aligns with your lifestyle.
• How to clarify your niche and position yourself as a high-end web designer so potential clients say YES even before they reach out to you.
• Who your ideal client is and how to create a core package that fits your ideal client like a glove.
• How to price your work so you don’t feel like you are trading hours for dollars, instead feel confident about charging prices that reflect the value you bring to the table.
• How to create case studies that make potential clients looking at your services to be like – “Gosh, I can’t wait to work with her”
• How to land your first high-end website project and my best strategies for landing more and more of them. With a clear marketing plan in hand, it will be hard to stop those dream inquiries from flooding your inbox.

PHASE 2: Booking high-end websites

Here’s a closer look at what you’ll learn:

• How to position yourself and communicate the value you bring on sales calls so your clients view you as the expert right from the beginning.
• No convincing, no persuading. The step-by-step way to guide the sales call so the client leaves the call feeling confident about working with you and trusting you with their business.
• How to write winning proposals that makes your clients not only more excited and eager to work with you but they will actually compliment you on it too!
• How to close projects with a steady follow-up process.
• How to create an amazing client onboarding experience so your clients are clear about expectations right from the beginning and the project gets done on time, every time.

PHASE 3: Designing high-end websites

Here’s a closer look at what you’ll learn:

• My end-to-end design process that lets you create a seamless, high-end website that your clients think is more than worth the high-end prices they paid for it.
• How to uncover clients real problems and deliver value that moves the needle in their businesses and positions you as a strategist and growth expert.
• My signature 3-step strategy process that helps you create a UI strategy that really works for your clients business and brings results that elevate their businesses. At the end of this process, you’ll have a website strategy map that guides your design process.
• My A-Z design principles and SOPs for designing a high-end website from scratch. You can watch my entire process over my shoulder as I design a real client website, see my design decisions and how we drive the design based on strategy.
• The complete course on how to use Adobe XD to create beautiful websites and speed up your design process so you can shave tons of hours off your design process.
• How to demystify the development process and make it a breeze so you can be really efficient and build websites in a seamless and timely manner.
• How to test the website end-to-end and make sure it’s pixel-perfect before sending it to your clients for review. Again, zero revisions almost every time.

PHASE 4: Creating a delightful client experience

Here’s a closer look at what you’ll learn:

• My complete client process from start to finish so your clients can’t stop raving about you and the incredible experience you provide them.
• How to position yourself as an expert in the designer-client relationship and have zero revisions, almost every time.
• How to present your design to your clients so they can experience the website you would like them to and see your design decisions shine through in a way that they can’t stop gushing about it.
• How to collect feedback that is helpful, constructive and minimizes revisions, if any.
• And for those times that are a little tricky, I am sharing real stories and lessons to help you navigate difficult client situations.

Who is this course for?

• You are tired of being an order taker and want to start working with clients who trust you as the expert and value your input on their businesses.
• You are ready to create work that has an impact both on your client’s business as well as yours.
• You have great personal responsibility. You are ready to do the work, ask for help when you need it and keep making progress.

About Author

Hey I am Chaitra!

When everyone zigs, you zag : this has always been my mantra both in life and business.

With a Masters degree in Computer Science, I joined the corporate world with big dreams of making it to Google or Apple and changing the world. But just a few months in, I realized that it wasn’t the place for me. So I decided to carve my own path, started this design studio in 2016 and luckily haven’t looked back ever since.

This business has brought in tremendous opportunities for me and I am honored to have been featured and spoken at Alt Summit, Privy, ConvertKit, Craftcation and Proof to Product among others.

I believe that being kind, doing good work and working from a place of rest can go a long way in growing a business.

Now I am on a mission to help other web designers raise their prices, design high-end websites and scale their income doing what they love. Will you join me?

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