Brand Design Mastery – Flux Academy – Ran Segall

Brand Design Mastery Information

Adding branding to your services means creating more value and charging more.

But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.

• Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.
• Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.
• Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.
• You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.
• Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.

You don’t want to just muddle through client projects like an amateur.

You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.

You want to work with bigger clients, do what you love full time, and build a stable business.

Everything you need to sell and deliver full professional brand design as a service

Brand Design Mastery is an online course designed to help you go from robust strategy to unique visual identity as efficiently as possible.

It’s the only program available that covers both strategy and design AND includes coaching and support to help you implement what you learn.

By the end of the program, you’ll be able to…

Offer a full-stack solution

No more leaving money on the table because you’re limited to web design when your clients need more. You’ll create more value for your clients and earn more money per project.

Work faster

Stop wasting time making mistakes that can be prevented with a clear, step-by-step process. We’ll show you how to go from strategy to visual identity while making life infinitely easier for yourself and your clients.

Advise clients on strategy

There are clients out there who want your expert advice. You’ll learn how to uncover the true essence of a company and use that understanding to define a strategy that supports your client’s business goals.

Sell with confidence

Don’t sell yourself short because you’re a “self-taught” designer. We’ll provide feedback and coaching so you can quickly improve your branding skills. Before long, you’ll be able to confidently deliver high quality work and charge accordingly.

Here’s what you’ll learn:

• Chapter 1: Welcome
• Chapter 2: Closing a Brand design project
• Chapter 3: Strategy
• Chapter 4: Creative Direction in Branding
• Chapter 5: Designing Logos
• Chapter 6: Designing a Visual Identity
• Chapter 7: Delivering the new brand
• Chapter 8: Advanced Branding Topics
• Chapter 9: Conclusion & What’s next

About Author

Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.

He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.

By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.

Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.

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