Greeting Card Design: Illustrate and Sell Your Collection – Lauren Radley

Greeting Card Design Information

Discover the process of creating a series of colorful greeting cards and learn how to sell them online

Lauren Radley believes that the beauty of working as an illustrator is that you can illustrate whatever inspires you and reach your goals if you persevere. It is that same belief that has encouraged her through her journey to becoming a renowned illustrator and designer. Her focus lies in illustrating for clients like BBC Good Food, Waitrose, and Royal Mail, along with working on new products for her greeting cards business.

In this course, Lauren shows you how to plan and design your own greeting cards collection, as well as how to print and market them, before launching your own small greeting cards business. Explore each step of the design process, learning both analogue and digital techniques along the way. Ready to delight the world with your original greeting cards?

Here’s what you’ll learn

1. Introduction
2. Getting Started
3. Creating Your Final Artwork
4. Printing and Marketing
5. Final project

Who is this course for?

For anyone with an interest in illustration and design, who would like to make their own greeting cards and learn how to set up a small greeting cards business.

About Author

Lauren has been drawing ever since she can remember. In awe of her artist mother, she dreamt of being able to draw and paint just like her one day. She was encouraged by her family to draw and create from a young age, and didn’t hesitate to apply to art college when finishing school. Lauren studied illustration and Kingston University, London, but it wasn’t until taking a gap year to travel Asia that she decided to focus on her illustration work and launch her first website. Once back in London, Lauren started picking up editorial work and began building her reputation as an illustrator.

Since her first major commissioned artwork–creating a mural for Coffee Republic–and her impactful work for the ad campaign for Cancer Rearch, Lauren hasn’t looked back. She has worked with clients including The National Trust, Waitrose, and The Telegraph. She has illustrated for many magazines and publications including BBC Good Food, The Evening Standard, and Psycologies magazine. Today, her time is split between client work and working on new products for her online business. In one of her latest projects, Lauren designed a book of stamps for the Royal Mail, which will be in circulation for a minimum of five years.

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