Hand-drawn logo design – Aron Leah

Hand-drawn logo design Information

Discover how to gather client info, combine ideas, and refine sketches into stunning hand-drawn logos.

Discover the art of hand-drawn logos, led by Aron Leah, an accomplished illustrator and designer. Dive into the world of brand identity and learn how to create unique and meaningful designs from initial research to final vectorization.

In this online course, you will explore the power of logos as living, moving works of illustration, iconography, and typography filled with stories and purpose. Aron will guide you step by step, sharing his self-taught techniques and helping you develop your own distinctive style. You’ll delve into the fundamentals of what makes a good illustrative logo, and learn how to gather specific information from clients to influence your research process.

Through a combination of illustration and refining sketches, you’ll transform your ideas into suitable logo marks that hold personality and communicate emotions effectively. Additionally, Aron will teach you how to turn your hand-drawn sketches into vector logos while retaining their organic feel. By the end of the course, you’ll have the knowledge and skills to create logos that are both unique and original, using your personal style to tell meaningful stories.

Here’s what you’ll learn

1. Introduction
2. Basic Notions and Research
3. Creation of the Logo
4. Showcasing the Work
5. Final project

Who is this course for?

For beginner to intermediate students who are passionate about design and eager to learn the art of creating hand-drawn logos. Whether you’re a designer looking to enhance your skills or someone interested in exploring the world of brand identity, this course will provide you with valuable insights and techniques.

About Author

Aron Leah is a highly skilled illustrator and designer with over a decade of experience in the industry. Known for his bold and minimalist style, he has developed a reputation for creating hand-drawn logos that leave a lasting impression.

After working for several design agencies, Aron decided to venture out on his own and establish his freelance career. Through his unique approach to hand-drawn logos, he has collaborated with a wide range of clients, from small startups to established global brands.

Aron’s work has been recognized and featured in prominent design publications and exhibitions. He is also a regular speaker at design conferences and has conducted workshops to share his expertise with aspiring designers. Aron Leah believes that hand-drawn logos have the power to communicate stories and evoke emotions in ways that digital designs often struggle to achieve.

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