Logo Design: From Concept to Presentation – Sagi Haviv

Logo Design: From Concept to Presentation Information

Learn the basic principles of logo design as you find your personal identity as a designer

Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.

This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.

By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.

Here’s what you’ll learn

Introduction

• Introduction
• Influences
• What Will We Do in the Course?

Change of Mindset

• What is a Designer?
• The Responsibility of Expertise

Defining the Basic Principles of Logo Design

• What Is a Good Logo?
• Logotype vs. Symbol
• Student Logos Analysis

How to Transform Ideas into Iconic Marks

• Choose Your Client
• Understand Your Client
• Concept Development
• Refinement
• Typography

It’s All about Preparation

• Applications
• How to Build the Case
• Bringing the Client Along

Final project

• Logo Design: From Concept to Presentation

Who is this course for?

• Anybody who wants to learn about identity design and logos.

About Author

Partner and designer at Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment, United States Olympic & Paralympic Museum.

Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art.

In 2013, his name was added to the firm’s masthead.

A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.

He teaches Visual Identity Design at the School of Visual Arts in New York City.

Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018)

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