The Narrative Web: storytelling applied to UX/UI design – Chiara Aliotta

The Narrative Web Information

Use storytelling to enhance your UX/UI design skills. Create purposeful stories to captivate your audience.

In this online course, you will delve into the captivating world of storytelling and discover its application in UX design. Join Chiara Aliotta, an accomplished designer and art director, as she takes you on a journey to explore how storytelling can create meaningful interactions and establish emotional connections with your audience. Through engaging lessons, you’ll gain a deep understanding of storytelling fundamentals and learn how to incorporate them into your UX and UI designs.

Chiara will guide you through the process of crafting compelling narratives for digital products, starting with an introduction to storytelling and its uses in UX design. Explore elements such as audience, purpose, characters, and context, and discover how they contribute to creating immersive user experiences. Learn about the structure of a narrative and the importance of emotional connections to captivate your users.

Throughout the course, you’ll analyze briefs, find visual inspiration, and map the user’s journey to develop engaging digital experiences. Chiara will teach you the differences between high-fidelity mockups and wireframes, enabling you to create visually stunning projects that grab attention. You’ll also gain valuable insights into how to engage clients with persuasive arguments and present your designs effectively.

Here’s what you’ll learn

Introduction

• About Me
• Influences

The Anatomy of a Great Story

• Storytelling for UX and UI Design
• Elements of Storytelling: Audience, Purpose, Characters, and Context
• Elements of Storytelling: The Structure
• The Power of Storytelling: Emotions

A Mad Tea Party: Let’s Put Storytelling at Work

• Finding the Elements of the Story 1
• Finding the Elements of the Story 2
• Visual Inspiration to Trigger the Imagination
• Building the Narrative and Wireframe 1
• Building the Narrative and Wireframe 2

Selling Your Ideas through Storytelling

• Supporting the Narrative: Wireframe vs. High-Fidelity Mock-up
• Engaging the Audience with the Narrative

Final project

• Brand storytelling and UX

Who is this course for?

This course is ideal for anyone interested in shaping digital content through storytelling and UX design. Whether you’re a designer looking to enhance your skills or someone passionate about creating engaging user experiences, this course offers valuable insights and practical techniques.

If you’re eager to explore the power of storytelling and learn how to apply it to UX and UI design, this course is for you. No prior experience in UX design is required, making it accessible to beginners and professionals alike. Join this course and discover how to craft meaningful stories that add value to your digital products.

About Author

Chiara Aliotta is an Italian art director and digital brand designer known for her captivating storytelling skills. With a background in print communication and a remote work lifestyle from a Greek island, Chiara has honed her expertise in crafting compelling brand stories that leave a lasting impact.

Chiara’s passion for storytelling stems from her love for literature and her belief in its power to captivate audiences. She has worked with renowned organizations such as Smashing Magazine, Action Aid Hellas, PAMS Foundation, Mautic, and Joomla, creating brand experiences that inspire action and foster a sense of community.

As a digital nomad, Chiara embraces the digital world and understands the importance of crafting engaging online experiences. Her goal as an art director is to provide a comprehensive perspective on design, showcasing its potential to communicate brand values, purpose, and mission effectively. Chiara’s work extends beyond traditional design, helping tech startups and Web3 companies navigate the digital landscape through compelling storytelling.

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