UX Storytelling Toolkit – Jeff White

UX Storytelling Toolkit Information

This storytelling course is the secret sauce you need to land jobs, get promoted, and have a fulfilling design career.

Influence Stakeholders

• Get your team to agree to designs you’re proud of.

Finish Projects Faster

• Stop driving yourself crazy revisiting decisions over and over again.

Build Credibility

• Be a strategic partner instead of just another designer who knows Figma.

Advance your UX career faster by improving your storytelling skills.

Course focus:

• Online case studies
• Portfolio presentations
• Design reviews at work

This course teaches you how to:

• Build your credibility
• Finish projects faster
• Improve product performance and quality
• Convince stakeholders to build the right design
• Get the jobs, promotions, or clients that you want
• Reduce the gap between your design and the final product
• Become a strategic partner instead of the person who “makes the mocks”

By the end of the course you’ll know how to:

• Have great design reviews at work, whether they’re informal reviews form your source file, formal reviews from a slide deck, or simple conversations with stakeholders
• Make your online portfolio stand out
• Nail in person portfolio presentations

Here’s what you’ll learn

01 The Foundation

• Understand what storytelling is and why it matters for your career
• Learn when and where storytelling happens
• Adopt the mindset of a successful storyteller

02 The Framework

• Learn what it takes to successfully present your work to stakeholders or hiring teams
• Understand different storytelling frameworks and how they apply to your work

03 Know your Audience

How to understand what your audience cares about—and optimize for it.

Covers three audience types:

• Stakeholders at work
• Hiring managers reviewing case studies
• Hiring teams during portfolio reviews

04 Establish Trust

Set yourself up for success at the beginning of any design presentation.

Covers informal and formal presentation settings.

05 Nail presentations with story structures

Simple structures you can use repeatedly for:

• Design reviews at work
• Portfolio presentations in interviews
• Case studies

Learn how to present design, deliver your analysis, and make persuasive recommendations.

06 Visual design best practices

Best practices for the visual assets you’ll use in these types of presentations:

1. Online portfolios and case studies
2. Private portfolio presentations
3. Informal design presentations from a source file
4. Formal design presentations from a slide deck

Who is this course for?

This course is for UX, UI, or Product Designers who want to improve their storytelling skills.

If you:

• Struggle to explain the rationale behind your design decisions
• Get negative feedback when presenting work to stakeholders or clients
• Don’t know how to make your case studies or portfolio presentations stand out
• Are looking for examples of good storytelling

About Author

My journey in UX design started in 2002.

Over the years I developed a storytelling approach that I’ve used when presenting design to:

• The founder and former CEO of Amazon, Jeff Bezos ~30 times
• Dozens of other execs and senior leaders at Amazon and 22 other companies
• PMs and engineers hanging out at my desk 🙂

I’ve told 1,000s of stories in my career—this approach works in any situation where I find myself showing design to stakeholders.

I’m creating this course because I know the techniques work. And I want to share them with the design community.

More courses from the same author: Jeff White

Salepage: UX Storytelling Toolkit – Jeff White