Color for Creatives Information
Color is the best way to visually communicate emotion.
Whether you’re making an illustration, landing page or interface, the colors you choose will change how people feel about it. Color is a crucial instrument in the design orchestra. And if that instrument is out of tune, the whole song falls apart.
But choosing the right colors is tough.
Where do you start? How do you build your own color palettes? We’ve all resorted to scraping other designer’s color schemes, but have you ever stopped to understand why those colors work so well together?
It’s time to find your color confidence.
The only thing separating you from the color-wielding gods you follow on Instagram is a solid understanding of how color works. And equipped with that, you can start to create rich, dynamic and original work.
Color for Creatives
Learn the ABCs of RGB
Demystify the visual magic behind color and start to truly understand it. Learn how color works and how to use it the right way.
Pair colors with confidence
Stop getting lost in the color picker. Feel confident about your color choices and be comfortable using any hue you’d like.
Learn while you work
Follow along with Greg’s project-based course and learn, step-by-step, how to build your own, unique color palettes.
How this works
BEYOND COLOR THEORY
To use color well, you must first understand how it works.
Color is a key pillar of good design and this course will teach you the fundamentals you need to use it well. It’s more art than science, but when you’re done, you will have a clear understanding of both.
COLOR HARMONY
Take the guesswork out of choosing colors.
There is more to color wheel than meets the eye. Learn how to use it and apply well-established color harmonies to pick and pair colors together like the professional you are.
BUILD PERFECT PALETTES
Create unique and meaningful color palettes for anything.
The right color palette can make or break a brand, logo or illustration. And building a strong palette requires careful thought and effort. Learn how to source reference and build your own color palettes, entirely from scratch.
COLOR & TYPOGRAPHY
Spice up your type.
Don’t ruin your type with bad color decisions. Learn how to give your typography the right amount of contrast and balance of color to keep it bold, sharp and exciting.
Who is this course for?
Whether you are a student, a seasoned pro or just want to learn more about color, this course is for you. We will equip you with the skills you need to be confident in your color choices. You will get the important fundamentals and plenty of color tips and tricks along the way.
This course is perfect for:
- Graphic Designers
- Illustrators
- Web Designers
- Motion Designers & Animators
- Anyone interested in color
About Author
Greg Gunn is an illustrator, animator and creative director in Los Angeles, CA. He loves helping passionate people communicate their big ideas in fun and exciting ways.
Get the blueprint you need
Hey. If you’re reading this it means you’re looking for help with something. And I may, or may not, be the right fit.
I’m offering my time for one-on-one coaching because looking back, boy do I wish I knew what I did now. And since I can’t time travel yet, I can at least help someone else, like you, along their own journey.
So who am I and why would you hire me to help? Well, I’ve worked in the creative industry forever and have worn many hats. Studio owner, creative director, live action director, designer, animator, illustrator, writer — you name it. I’ve learned how to adapt and survive the tumultuous creative landscape and done my best to stay fulfilled along the way.
In a sea of talented creative people, it’s tough to stand out. As a creative director, I can help you figure out how to market yourself to get hired at agencies, studios and directly to clients. And I can do that because I’ve hired plenty of people and know what to look for. Spoiler alert: it’s not always the best work.
And for those of you aspiring creative directors, I have no secrets. I will happily share everything I can to help you reach your goal.
So, learn from my missteps. Learn from the opportunities I missed because I didn’t know how to look for them. Learn from my story and from my 12+ years of experience. It will be time well spent.
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