No Bullshit Guide to UX – Square Planet academy – Michal Malewicz

No Bullshit Guide to UX Information

Learn the principles behind User Experience design and research in simple, easy to understand language without industry jargon. Find out which parts of the process are used in real work.

What’s the book about?

I’m sharing my professional experience (23 years of designing, hundreds of products) with you, on how UX is being really done. Most junior portfolios are all about showing your skills, but very often these skills are never used in any real work after that.

🔥 I’m going to share with you what really IS important and what has worked great in our years of professional work.

Version 2

At 180 pages version 2 of the book is complete. Now I will be gathering feedback and improving that version. By the end of this year at least another 100 pages will be added completely free for everyone who has a copy.

Traffic light system

For that I will be using a traffic light system. If a process, method or concept is something we used very often, it will get a green light.

In the example below, competitive analysis gets a 🟢 green light because we do it for nearly every single project.

If it’s something we barely ever use, it will get a red light. Personas, while a good thing for a junior portfolio, are not really used as much in the real world, they get a 🔴 red light, and in the book I will show you what we use instead.

A no-nonsense approach

My goal is to help you understand UX from my perspective. There will be no filler in the book. Only the most important information delivered in an easy to learn way!

After release, I will be doing surveys, ask questions and shape the next, upcoming parts of this book so they fit exactly what people need!

Here’s what you’ll learn:

• No nonsense approach – focusing ONLY on what matters
• Most important UX concepts presented in simple, easy to understand language
• Based on my 23 years of experience and 500+ projects completed
• How a big part of the industry REALLY works
• Learn industry secrets
• Dark patterns, stakeholder struggle
• UX Research that’s really used
• UX Methods that are rarely EVER used vs the ones that are

About Author

Michal Malewicz is a highly skilled and experienced graphic designer and entrepreneur from Poland. He has a passion for design and has been involved in the design industry for many years. Michal is the founder of several successful companies, including Neoteric, a design agency that provides web development and design services to clients worldwide. He is also the creator of the Ultimate Design Toolkit, an online platform that offers a wide range of design resources and tools for designers, marketers, and entrepreneurs.

Michal is known for his expertise in design and entrepreneurship and has been featured in various publications, blogs, and events around the world. He has a strong commitment to helping other designers and entrepreneurs succeed, and he regularly shares his knowledge and insights through his blog and social media channels.

In addition to his work as a designer and entrepreneur, Michal is also a public speaker, mentor, and teacher. He has spoken at conferences and events on topics such as design thinking, entrepreneurship, and branding. Michal is a respected figure in the design community and is admired for his creativity, innovation, and leadership in the field of design and entrepreneurship.

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