Drawing for Industrial and Product Design – Michael Santoro

Drawing for Industrial and Product Design Information

Learn Professional Techniques Industrial and Product Designers Use to Go From Concept Sketches to Final Renderings

This course provides the student with the basic foundation for creating professional looking product design drawings and an understanding of the concepts used in creating them. Industrial or product design is one of the most rewarding creative fields. Any chance you can give yourself to increase your opportunity to be successful should be taken. This course is that chance.

The lectures cover the following:

• How to use the 3 line weights as the basis for your product design drawings
• An introduction to 2-pt. perspective
• Mastering drawing ellipses
• Drawing in perspective by approximation and why this is an intangible skill
• How to identify local color and then use it in your design drawings
• How to place your object in ambient light
• How to place your object in direct light
• How to add shadows and cut lines to your drawings
• The basics of creating a final presentation rendering

This the same coursework that is taught at major industrial design and product design programs at the top design colleges and universities around the world. This course gives you head start or will help you improve your skills for a fraction of the price. If you’re an aspiring design student putting together a portfolio or someone who is thinking of changing careers and wants to “test the waters” to see if they have what it takes, this course is the perfect way to do so.

Here’s what you’ll learn:

• You’ll see the tools and learn and techniques used by product designers to create their sketches and drawings
• You’ll be taught the basics of drawing in perspective
• You’ll learn the importance of drawing in “perspective by approximation” which is a fundamental tool every designer needs to know
• You’ll learn to draw using advanced perspective techniques including how to draw with multiple vanishing points
• You’ll gain an understanding of local color and how it applies to rendering your designs
• You’ll learn about drawing using both ambient and direct lighting and how it affects how you represent your design ideas
• You’ll learn how to represent the cut lines of your objects in your drawings
• You’ll learn the basics of creating a product design presentation rendering

Who this course is for?

• Aspiring, young product designers
• Someone looking to change careers and become a professional product designer
• Anyone looking to prepare a portfolio for admission into a design school
• Anyone getting ready to apply for scholarships to design school
• Anyone looking to improve their drawing abilities for product design
• Anyone interested in product design and / or drawing
• A creator or inventor that lacks the skills to show the world their product ideas
• Someone who might be interested in a design career but is not if they have the necessary skills

About Author

Born in New York City, Mr. Santoro attended the High School of Art & Design where he was a member of the first ever, industrial design high school program in the United States. After graduating from Pratt Institute with a bachelor degree in Industrial Design, Mr. Santoro was accepted as the first ever, post-graduate design intern at Chrysler Corporation where, upon completion, he received an offer to join the staff.

Mr. Santoro spent 6 years as an automotive designer at Chrysler where he created the ground breaking, cab-forward exterior design for the 1995 Car of the Year, the first generation Chrysler Cirrus and it’s sister vehicle, the Dodge Stratus. Before leaving Chrysler, Mr. Santoro penned the 1996-2006 Jeep Wrangler, returning the vehicle visually to its iconic roots while pushing it forward into the new century.

Returning to New York City, Mr. Santoro spent two years as a consulting designer for Walter Dorwin Teague, America’s oldest design consultancy. There he worked on numerous programs including creating conceptual design interiors for Boeing Aerospace and the production interior for the Gulfstream G5 aircraft.

Mr. Santoro retuned to automotive design work as a consultant working on the Vector M12 production supercar and Vector M12 “American Anthem” North American International Auto Show show car. Additional projects including the Lamborghini Jota show car followed.

In 1999, Mr. Santoro created the Apple-specific case market with the launch of his company, MacCase.

Mr. Santoro has been featured in several articles for his design innovations at Chrysler including “Passage by Design” (AutoWeek, January 9, 1995), “The Designers Who Saved Chrysler” (The New York Times, January 30, 1994) and his work at MacCase “Flexible Pens ( Car & Drvier, September 2013). Additional articles about Mr. Santoro and his work have appeared in Automobile, Road & Track, The Detroit Free Press and Car Styling.

He has been a part of student design reviews at College for Creative Studies in Detroit, Michigan and Art Center College of Design in Pasadena, California as well taught Transportation Design at Pratt Institute in New York City.

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