The Business Of Fashion Photography Information
The Business of Fashion Photography by Lara Jade is a course designed for aspiring fashion and commercial photographers.
After the success of her first course with the Portrait Masters, The Fashion Series, globally acclaimed fashion photographer, Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers. Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries. Learn More.
What You’ll Learn In The Business Of Fashion Photography?
01. BUSINESS FUNDAMENTALS
Set your business up for success by learning all of Lara’s tips and tricks when it comes to pricing your work, quoting your services, and invoicing clients. Learn the ins-and-outs of licensing and usage of your images, where to look for legal help, setting up the best systems for your taxes, and how to manage your income. Once you have these structures in place, you can confidently start on your journey to becoming a profitable photographer.
LESSONS IN THIS MODULE
- Introduction
- Finding Your Creative Voice
- Am I Good Enough?
- The Importance of Portfolio Building
- Pricing Your Work
- Diversifying Your Revenue Streams
- Estimating Expenses
- Basics of Copyrights
- Licensing & Syndication
- Shoot Contracts & Model Releases
- Invoicing
- Scheduling
- Registering Your Business
- Photography Insurance
- Money Mangement & Taxes
- Outsourcing
- Commerical vs Editorial Shoot Process
- Working as a Photo Assistant & Digital Tech
02. MARKETING FUNDAMENTALS
Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!
LESSONS IN THIS MODULE
- Introduction
- Branding
- Rebranding Your Business
- Building A Successful Website
- Identifying Your Target Client
- Building Your Industry Contact Database
- Editorial Work Leads to Commercial Work
- Marketing Your Work
- Getting Published
- Photo Agents and Representatives
- Blogging
- Curating Your Portfolio
03. SOCIAL MEDIA MARKETING
In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!
LESSONS IN THIS MODULE
- Introduction
- Social Media: A Photographer in a Digital World
- Instagram – The Visual Platform
- Facebook – It’s About The Community
- Twitter For Photographers
- Pinterest – The Digital Moodboard
- The Power of LinkedIn
04. SMALL MARKET, BIG PROFIT
“If I’m not based in NYC, London, or Paris, can I still become a successful fashion photographer?” YES! In this segment, discover how to market your work in a smaller market to attain a big profit! Showcase the value of what you can provide as a fashion photographer, learn how to work with local brands and influencers, and utilize Facebook ads to maximize your reach. You don’t have to live in one of the fashion capitals-of-the-world to reach your fullest potential, use Lara’s techniques to build your foundation and achieve your long-term goals.
LESSONS IN THIS MODULE
- Introduction
- Small Market, Big Profit
- Using Facebook Ads to Raise Awareness
- Cross Platform Marketing
- Pricing in a Small Market
05. BRAND COLLABORATION PHOTOSHOOT
Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.
LESSONS IN THIS MODULE
- Introduction
- Brand Collaboration Photoshoot – Look 1
- Brand Collaboration Photoshoot – Look 2
06. HOME STUDIO PHOTOSHOOT
Step into Lara’s home studio and watch her create stunning fashion images in her living room! Learn all of her tips for shooting at home, how to utilize your space and make it work effectively when you don’t have a studio space of your own. Don’t forget to download her recommended list of equipment to get you started in your own home studio!
LESSONS IN THIS MODULE
- Introduction
- Home Studio – Look 1
- Home Studio – Look 2
- Home Studio – Look 3
07. INFLUENCER PHOTOSHOOT
Watch an exciting photoshoot with an Instagram influencer, Khrystyana (@khrystyana) on a Manhattan rooftop! Learn the benefits of shooting with an influencer like creating variety in your marketing portfolio, maximizing exposure for you and your team, and building a relationship to expand your industry contacts.
LESSONS IN THIS MODULE
- Introduction
- Influencer Shoot – Look 1, NYC Rooftop
- Influencer Shoot – Look 2, Indoor Studio
- Influencer Shoot – Look 3, NYC Rooftop
- Glam Talks
08. 30 DAY CHALLENGE
Now it’s time to put all of Lara’s strategies and techniques into action! In this final segment, Lara gives you a 30-day challenge to start implementing everything you’ve learned in your own business. Post your insight and results in Lara’s private Facebook group, stay connected with others in the industry, and start reaching your long-term goals.
LESSONS IN THIS MODULE
- Introduction
- 30 Day Challenge
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