UX and Usability Masterclass Information

UX and Usability Masterclass by Karl Gilis is a comprehensive training program aimed at enhancing the effectiveness of websites and landing pages through user experience (UX) improvements.

Get a proven and hands-on UX framework to make more money with your website & landing pages.

What Skills Do I Need for This Course?

Unsure if this course will be a fit for your level of skills and knowledge? Read on:

How long should I have been working in UX?

• If you have a website and you want to improve it, you qualify.
• Don’t follow this training if you can only change the content of your website. You’ll learn a lot, but you’ll get frustrated because you can’t change a thing.
• If you have many years experience as a UX designer, you’ll probably learn more than you would think is possible.

What programs or tools should I be familiar with?

• It’s helpful to have experimented with a tool like Hotjar, or another click heatmap, scroll heatmap and user sessions tool. During the training Karl will teach you how to read the data you get from these tools. He won’t teach you how to set them up. So start implementing on of those tools (it’s really easy) and start recording data.
• Same for form analysis. You can use Hotjar or Formissimo for that. Just start collecting data.
• These classes are not about the technical use of these tools, it’s how to interpret the data they provide you. So if you start collecting data before this course and if you get familiar with the interface of this tools before, you will get the most out of the trainings.

What books or resources should I be familiar with?

• Karl recommends reading Don’t Make Me Think to get in the right mindset.

What would make a student overqualified for this course?

• Karl gives similar trainings at digital agencies and they always admit they learned a lot.
• + 5 years experience as a conversion or usability specialist who has hands-on experience based on user research. Not someone who has mainly read many articles about the subject.

What You’ll Learn in UX and Usability Masterclass

Class 1: Leave Your Ego at the Door and Find Out What Your Visitors Want

If I’ve learned anything over the past 15 years, it’s that most websites fail due to ego. Companies big and small put themselves first instead of putting their users first. Often without even realising it. Do you talk about what you think customers want? Or do you know what they want?

Class 2: Google Analytics

The sheer volume of data in Google Analytics can feel a bit overwhelming. It’s easy to get lost. Unless you come prepared with the right questions to ask. Your data ain’t going to tell you anything interesting unless you know what to look for.

Class 3: Mouse Heatmaps and User Recordings

Heatmaps are more than just pretty pictures that you can integrate into presentations to impress your stakeholders. They can tell you a lot about your site and your visitors. That is… if you know what you’re looking for.

Class 4: Form Analysis & Getting Ready for Action

On most websites, forms are the last step in converting visitors. Unfortunately, they’re also often the last obstacle. Form analysis tools can give you deep insights into how people interact with your forms.

Class 5: UX Tips for Detail Pages & Landing Pages

I’ll show you the ins and outs of every element of a typical page (e.g. header, photo, design, text, call to action, USP, etc.) Not based on gut feeling or opinion, but on real life examples and what we’ve discovered in the previous sessions.

Class 6: UX Tips for Forms

Forms are crucial for every online business. I’ll share all the tips and tricks I know to make sure your visitors will feel the urge to fill out your forms. Okay, maybe that’s a bit exaggerated. But I can guarantee that if you follow my tips, your forms will convert like they’ve never converted before.

Class 7: Category Pages & Your Homepage

If you sell more than one product or service, you probably have category pages. We will tackle the most common, but often overlooked, problems with these pages.

Class 8: Building a Relationship & Summary

When was the last time you went on a website you’d never visited before and immediately bought something? Right.

And yet most websites are built around this concept. Someone lands on your website and buys.

In this session, I’ll show you some brilliant techniques that allow you to build a relationship with your visitors. So you can gently move them from visitor to customer.

Who is this course for?

• You believe that your site or landing pages can be improved. A lot. But you’re not sure where to start.
• You have the ambition to grow your online business or those of your clients and you understand Rome wasn’t built in a day. So you’re looking for a strategy and repeatable process to improve any website or landing page step-by-step.
• You’re a business owner, webmaster, designer, marketeer, … who believes that online marketing shouldn’t be based on gut feeling and opinions. But you’re not sure how to gather those facts.
• You realize that tools are important but are never the solution as such. You want to learn to get the most out of them. And even more important: how to connect the dots.
• You understand that usability & conversion optimization are crucial to survive online. But you’re overwhelmed with all the information you can find online. So you’re looking for a hands-on training that’s build around the idea that the proof of the pudding is in the eating.

More courses from the same author: Karl Gilis

Salepage: UX and Usability Masterclass – Conversionxl – Karl Gilis